For 15 years Leaside Life has been hyper-focused on, well, Leaside, and our distribution has been exclusively in the M4G postal code area – 10,000 copies distributed to every home and business inside the traditional Leaside and Bennington Heights boundaries.
This past July, we did a marketing exercise. For the first time we hand-delivered an additional 1,000 copies of Leaside Life to the west side of Bayview – the area bounded by Eglinton Ave. E., Merton St., Cleveland St. and Bayview Ave.
There was a simple call to action – would residents west of Bayview be interested in receiving Leaside Life as part of our regular distribution?
The response was overwhelmingly positive. It seems that Leaside (or Leaside-adjacent) does not stop at Bayview.
READERS WROTE:
I am responding to your request for feedback. Received your publication in my mailbox. I am on the west side of Bayview at Cleveland Street. Would love to be included in your regular distribution.
I was pleased to see Leaside Life at my house, west of Bayview.
I would like to be included on your regular distribution list.
Yes, Leaside Life would be welcome in my neighbourhood west of Bayview. I read this most recent issue and found the various articles related to the greater neighbourhood. A good example of how we are connected was the new pedestrian lights at Bayview and Parkhurst/Soudan. There are lots of things happening west of Bayview that I feel would interest those folks west of Bayview and Soudan.
Please, please, please deliver west of Bayview. I am on Broadway by the traffic circle. I grew up in Leaside and love the magazine when I can get my hands on a copy. Sometimes friends save and share, sometimes I can snag a copy at the Leaside Library and I hate to do it, but sometimes I must look electronically (but that is not the same).
I am M4P 1X2 and I would be thrilled to get Leaside Life delivered every month. Thanks for thinking of us!
We would very much like regular distribution of the Leaside Life magazine delivered west of Bayview. Thanks!
Hi there, we live on Hillsdale just west of Bayview; we would love to receive Leaside Life regularly.
I live on Soudan Avenue just west of Bayview Avenue and recently received your Leaside Life newspaper and found a couple of articles were exciting and would certainly look forward to receiving many more Leaside Life newspapers being delivered at my home in the future. The article written by Ted DeWelles about Leaside Research Enterprises Limited brought back memories of both my mother and grandfather, who lived on Gresham Avenue during the war. Both worked at REL building radar equipment for the British. Thank you for bringing back those memories.
I am only 10 houses away from Leaside so I do appreciate the delivery and would like to receive it as these are the businesses I frequent.
Good morning. I received a special delivery of Leaside Life this week and just wanted to share my thoughts that I would like to receive regular distribution of this publication. Hopefully this will happen as I think it would be of great benefit to those of us on the west side of Bayview!
We received a copy of Leaside Life and thoroughly enjoyed it. We’d love to continue receiving it.
I received a copy of Leaside Life at my door this morning. I would be interested in receiving it regularly. I often pick it up at the bank on the corner, but it would be great to receive it at the door.
In response to this feedback, we are thrilled to announce that starting with this August issue, Leaside Life will be expanding its distribution catchment to include west of Bayview. M4S – here we come!
This article was contributed by Stan Flemming.