Giving Tuesday is often described as a global day of generosity and a response to the consumerism of Black Friday and Cyber Monday. I like to think of it as an invitation to connect and build community close to home, a reminder that each of us has something to give, whether it’s time, talent, or treasure, and that giving is one of the simplest ways we strengthen the ties binding a community together.
Last year, Canadians donated over $16.2 million on Giving Tuesday, according to CanadaHelps. This year, the day falls on Dec. 2, and Leasiders have numerous meaningful ways to participate.
One standout option is the Together We Dare Campaign for Holland Bloorview’s Centre for Excellence in Childhood Disability (see ad on page 38). Every donation to this campaign is being matched 3:1. This is a powerful chance to triple your impact. Holland Bloorview is Canada’s largest children’s rehabilitation hospital and an international leader in pediatric research, care, and education. As Senior Director of Community Fundraising Michael Ragsdale explains, the Centre is uniquely positioned “to address the most critical needs facing kids with disabilities and their families, in Canada and globally.” Supporting this campaign means standing with children and families right here in our neighbourhood.
The holiday season also brings opportunities to brighten the lives of local kids. Access Storage has once again partnered with CTV News on the Toy Mountain campaign. New, unwrapped toys can be dropped off at 205 Wicksteed Ave., through Dec. 19.
And even closer to home, the Leaside Toy Drive – a volunteer-run, community-powered tradition now in its 22nd year – continues to rally neighbours to bring joy to children in our area. Details are at www.leasidetoydrive.ca.
No amount or gesture is too small on Giving Tuesday. A few dollars, a few minutes, a conversation with a neighbour about what they care about – each is a form of giving that strengthens our shared life in Leaside. Giving is more than a transaction; it’s a way of connecting. And connection, after all, is something everyone can give on Giving Tuesday and all year long.
Tracy L. McFerrin is a Leaside resident and principal and co-founder of Credo Philanthropy Advisors, LLP, which helps individual and foundation donors make impact with their charitable giving. She is also the co-creator of The Practice of WE on Substack, a field guide on resilient relationships for professionals in mission-driven work.